GRIFFITH SPRING FEST 2019 A BIG SUCCESS
Following an extremely successful 2019 Griffith Spring Fest, planning has already started for 2020.
Griffith’s flagship event in 2019 saw a huge $3.4 million economic injection from visitors to the Griffith Region over the two week period, which is a 69% increase from 2018.
Griffith City Council’s Events Coordinator, Georgina Horton, is very happy with the success of this year’s event, especially heading in to 2020 where the festival will be celebrating 25 years of the Citrus Sculptures and 30 years of the Griffith Garden Festival.
“It’s great to see how much Spring Fest brings to our local and regional community, especially with the amount of people that are involved in pulling it all together. There is still a lot of room for improvement in developing the event and it’s exciting to see where it could be in a few years’ time,” Ms Horton said.
As always, the LINX Launch Party was a crowd favourite, and the Real Juice Company Citrus Sculptures had a constant flow of visitors wandering through, creating a fantastic atmosphere in the City.
The Open Gardens had a 32% increase in people entering the gardens on last year, generating a significant amount of funds for the many local charities involved. Another popular experience was the Roy Spagnolo & Associates Daily Bus Tours, which sold more than double the amount of tickets compared to 2018, over the key weekend.
“We had 19 coach groups come from all over Australia, who booked through the Griffith Visitor Information Centre, which people often aren’t aware of. These groups alone contributed to an economic injection of over $325,000 into our region, staying an average of three nights.”
“This year we really focused on increasing our marketing into a number of nearby regions, in particular Canberra and North East Victoria, while also highlighting the additional activities and experiences outside of the key events. As a result, a full program of activities was established and advertised and results have shown an increase and expansion of visitor numbers outside of the main middle weekend, enabling our region to better cater for increasing numbers in the future.” Ms Horton said.
The Griffith Tourism Team are urging everyone to save the dates for next year’s Griffith Spring Fest, from 11 – 25 October, and to join in on the celebrations to help take it to the next level.
“We have already met with some prospective garden owners for the coming years, and a lot of groups have also shown interest in entering new Citrus Sculptures in the display which is great.
“We are thrilled with the way 2019 wrapped up and can’t wait for 2020,” Ms Horton concluded.